When it comes to capturing the essence of a hotel for promotional purposes, attention to detail is crucial.
Recently, we had the opportunity to conduct our second photo shoot at the Holiday Inn – Mobile Airport.
While the hotel was well-prepared in many aspects, one minor oversight caught our attention: the Mardi Gras decorations that adorned the lobby, proudly in place to welcome guests during the approaching Mardi Gras season.
Creating Timeless Visuals: Removing Seasonal Decorations and Outdated Elements
As photographers, our goal is to capture images that represent the hotel’s ambiance accurately, showcasing its timeless elegance to potential guests. This requires careful consideration of seasonal decorations and any elements that may date the photographs. Brands often have strict standards that do not approve photos with seasonal decor. Hence, planning ahead and ensuring a clean, seasonally neutral environment is crucial to avoid the expense of a reshoot.
While the Holiday Inn Express Mobile Airport had made significant efforts in preparation, the presence of the Mardi Gras decorations posed a challenge. Moving a large Christmas/Mardi Gras tree and numerous decorations created a delay in our shoot and added unnecessary complexity. We encourage all hoteliers to familiarize themselves with brand standards and ensure the removal of all seasonal decor or anything that might date the photos prior to the scheduled shoot.
Adhering to Brand Standards: Avoiding Costly Reshoots and Delays
By meticulously preparing the hotel’s environment, removing seasonal decorations, and paying attention to brand standards, hoteliers can save themselves the expense of having to arrange a reshoot. Furthermore, this enables photographers to capture images that truly represent the hotel’s appearance to guests throughout most of the year, allowing potential visitors to envision themselves in the space.
In conclusion, our recent experience at the Holiday Inn Express Mobile Airport highlighted the importance of thorough preparation for a photo shoot. To create timeless and captivating images, hoteliers must prioritize removing seasonal decor and ensuring their property aligns with brand standards. By doing so, they can save both time and money while capturing the true essence of their establishment for promotional materials.
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