professional hotel photographer near Atlanta

Updating Your Hotel Photography with a Partial Hotel Photo Shoot

As the hospitality industry continues to grow, competition among hotels has become fierce. In this age of online marketing, it is important for hotel owners to focus on their digital presence. One of the most important aspects of this is photography. Hotel photography can make or break a hotel’s reputation, as well as its bottom line.

Most hotel owners only update their photography when they are required to, such as during renovations or when they add new amenities. However, the return on investment for updating photography between renovations can be huge. Hotel guests use online searches to choose properties, and the quality of the photos can make a huge difference in their decision making.

The importance of hotel photography cannot be overstated. It is the first thing potential guests see when they search for hotels online. The quality and style of the photos can influence their perception of the hotel, and ultimately, their decision to book a room. In fact, studies have shown that high-quality photos can increase bookings by up to 225%.

Hotel photography should not be limited to just the exterior and lobby areas of the property. It is important to showcase the entire guest experience, including the rooms, dining options, and amenities. Potential guests want to see what they will be experiencing during their stay, and this includes the little details that make a hotel unique.

For most hotel renovations, the guest rooms are completed before the common areas and exterior. Since COVID, we have seen renovations take MUCH longer than they used to so often the rooms are updated while construction continues. By showing the completed rooms, the hotel can showcase their hard work and begin recouping their investment much sooner.

By scheduling a partial shoot to show the most recent guest experience, the return on investment can be fast. Updating photos of rooms, dining options, and amenities can give guests a better idea of what they will experience during their stay. In turn, this can lead to increased bookings and higher revenue.

The importance of hiring a professional hotel photographer cannot be overstated. As professional photographers for more than 950 hotels for more than 50 brands, we know how to capture the essence of the hotel, highlight its best features, and create images that will entice potential guests. We have the skills and equipment necessary to create high-quality images that will look great online and in marketing materials.

In conclusion, hotel photography is a crucial aspect of a hotel’s marketing strategy. By updating photos between renovations, hotels can showcase the most recent guest experience and increase bookings. Hiring a professional hotel photographer is key to creating high-quality images that will entice potential guests and ultimately lead to higher revenue.

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